Hodhod Stories

A self initiated project to showcase Iranian Artists work to an international audience.

The name of this publication is a fitting reference to the story of “The Conference of the Birds”, a widely known and well-loved poem written by the esteemed Persian Sufi poet Farid ud-Din Attar penned somewhere around 1177.

There is one overarching message in this story which is pretty clear and resoundingly relevant both broadly in the world that we live in today and to the mission of this publication, that is of course the truth of our inseparability, our inherent inescapable interconnectedness.

Client: Self-initiated

Year: 2016

Role: Naming, Visual Identity, Creative Direction