Chaparemail

After years of working as a developer for ad agencies and fashion brands and developing email design, development and deployment expertise, I noticed an opportunity for offering a service and product just focused on email marketing.

The name is inspired by the history of the world first postal service around 550 BC in Persian empire. The word "Chapar" was the name given to the couriers who rode upon horseback from town to town to deliver mail.

For the logo I used the word "Chapar" written in Farsi script, then simplified to create a memorable symbol. The color theme was done based on market research and seeing a gap for vibrant colors for an email related product.

Client: Self-initiated

Year: 2015

Role: Idea, Naming, Visual Identity